Leads
4 people who gave you something. Every tag explains itself.
Leads capturedSomebody who gave you an email address with explicit consent. Anonymous readers are counted on Statistics, never here.426%in this period
Qualified or betterStage is set by your team, not by a score. The score only ranks the list.118%25% of all leads
Best themeLeads attributed to the answers inside one theme. This is the number that decides where the next quarter goes.82Website migrations
Visits per leadHow many reads it takes, on average, to get one email address. Lower is not automatically better — a theme with high intent converts faster and brings fewer people.75across every theme
Where they came from
by themeWebsite migrations829 answers · 5.120 visits · 1.6% convert
Brand systems417 answers · 3.260 visits · 1.3% convert
Platform choices345 answers · 2.840 visits · 1.2% convert
AI in branding194 answers · 1.910 visits · 1.0% convert
Motion & interaction92 answers · 740 visits · 1.2% convert
Segments
Consent on every record
Captured with timestamp and source. Withdrawable at any time, per channel.
| Source | Tags | ||||
|---|---|---|---|---|---|
| LVLotte VerhoevenHead of Marketing | Kestrel Analytics | Rebrand readiness assessment | mid-migrationhigh intentNL | 84 | |
| DBDaan BakkerFounder | Northwind SaaS | Migration checklist | mid-migrationfounder | 76 | |
| SJSofie JanssensCMO | Meridian Group | TeamTV case study | proof-readerBE | 61 | |
| THTom HendriksCreative Director | Vellum Studio | Brand guide | earlyNL | 38 |