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M7 Branding · Insights

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How to rebrand without losing your search rankings

Redirects preserve addresses, not authority. The mapping work that protects rankings through a rebrand.

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We rebranded TeamTV and kept 94% of organic traffic

The full migration: what we mapped, what we measured, and the four weeks either side of launch.

Case study·6 min·Sam de Vries

The 40-point rebrand migration checklist

Everything to check before launch day, grouped by owner.

Checklist·4 min·Noor Bakker

Does a rebrand always hurt SEO?

Short answer: no — but only if the mapping happens before the design is signed off.

FAQ·3 min·Sam de Vries

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Rebranding without losing search visibility · 4What a brand system should contain · 2Choosing a platform · 1

ConversionThe 40-point rebrand migration checklist

Practical pre-launch list, delivered as a PDF. Free, delivered immediately.

AuthorSVSam de Vries

Brand and search lead at M7 Branding. Has run six rebrand migrations since 2023 — the numbers on this hub come from those projects.

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Reads this monthHumans only — crawler hits are never mixed in.1.482Answers publishedLive and indexable right now.27Times quoted by enginesObserved citations. Never an estimate.52Last updatedSays the hub is maintained, not parked.2 days agoEngine crawls this monthHonest, but most visitors read it as traffic.3.140

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We rebranded TeamTV and kept 94% of organic traffic/teamtv-rebrand-case-study · updated 2 days agopublished

How to rebrand without losing your search rankings/rebrand-without-losing-seo · updated 6 days agopublished

What belongs in a brand system (and what does not)/brand-system-contents · updated todayin review

Webflow or headless? A cost and maintenance comparison/webflow-vs-headless · updated todaydraft

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