Rebrand readiness assessment
A readiness score and the three things to fix first.
live
Rebrand readiness assessmentAssessment
Assessment
A readiness score and the three things to fix first.
A score out of 100 with the reasoning Your three highest-risk gaps A suggested sequence, not a sales call
All time512Form starts87Leads captured17%Completion1Pages attachedsince 3 Nov 2025
The form
edit on the left, see it on the rightWork emailEmail · required33%
CompanyShort text · required9%
Team sizeChoice · optional12%
Current CMSChoice · optional7%
TimelineChoice · optional34%
Email me the resultConsent checkbox · required
Exactly what a visitor sees
Where people stop
every step, in orderSaw the offer1,840
Started512 · 28%
Reached Q6341 · 67%
Reached Q8225 · 66%
Completed210 · 93%
Percentages are step-to-step, not against the top of the funnel — that is the number you can actually act on.
The one to fix
Q1–Q5 · context loses 171 people (33%) — more than any other field. Removing it or making it optional is the highest-value change here.
Field-level drop-off
reached vs completedQ1–Q5 · context341 / 512
Q6 · budget band225 / 341
Q7 · timeline218 / 225
Q8–Q12 · scope210 / 218
Starts and leads
12 monthsAttached to 1
All contentConversion differs per page because intent differs. A checklist converts far better beside a process article than beside a proof story.
Consent and gating
ConsentExplicit opt-in, stored with a timestamp and the page it came fromrequired
The public answerNever gated — only this artefact sits behind the form