Value Items
Every answer captures leads.
A checklist, guide or assessment beside the article whose reader actually wants it. The answer stays free, so the page keeps ranking — only the download asks for an email.
Free to read. Worth an email.
The things people actually hand over an address for.
A checklist they keep, a guide they read, or an assessment that tells them where they stand. Built from what your Company Brain already knows, so the artefact is specific to your work rather than generic advice.
- Checklists, guides and assessments, each with their own builder
- Cover art generated on brand, or upload your own
- The artefact is drafted from your confirmed records
Build it beside a live preview.
Edit the fields on one side and watch exactly what a visitor sees on the other. Four fields is the ceiling by default, because every extra one measurably costs you leads.
- Live visitor preview, not an approximation
- Field-level drop-off once it is live
- Consent recorded with the page it came from
It knows which article it belongs beside.
AnswerLink matches items to the pages whose readers want them, and shows the reasoning. You approve the placement; it never quietly attaches something to a page you did not choose.
- Suggested pairings with the reason shown
- One item can sit beside several articles
- Placement is approved, never automatic
What ships with it
The conversion layer, on the screens you can open now.
Field-level drop-off, so you fix the offer instead of adding another field.
Which page, which question, which answers — not just an email address.
Explicit opt-in, timestamped, with the page it came from.
Straight into the system your sales team already lives in.
How it actually goes
What people ask about this
Does gating the download hurt my rankings?
No, because the answer is not gated. The article stays open and indexable; only the artefact asks for an address.
How many fields should I ask for?
Four at most, and AnswerLink will argue with you above that. Every extra field is measurably fewer leads.
Where do the leads go?
Into AnswerLink with their full context, and into your CRM if you connect one.
See your own Value Items before you decide anything.
The scan is free and takes about four minutes. What comes back is your company, structured — not a demo of someone else’s.
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