Theme CanvasAI
Your territory, as a map you can actually work in
Not a list of keywords. A landscape of the subjects you can defensibly own, sized by opportunity, connected by what they share, and rearranged by you. Every article the product writes comes from somewhere on this map.
You cannot choose a strategy from a spreadsheet. You can choose one from a map.
Every theme sized by what it is worth, not by how it sorts
Themes arrive as territories on a plane. A bubble's size is its opportunity score; its position is its relationship to everything else. You can see in one glance which two subjects are adjacent, which one is isolated, and which one you have been quietly ignoring for a year.
- Sized by opportunity, linked by shared audience and shared knowledge
- Trend direction on the node itself — gaining, flat, or dying
- Colour is never the only signal; shape and label carry it too
Click a theme and the rest of the map gets out of the way
The camera moves to the theme you picked, everything else blurs back, and its subthemes fan out around it. One more click and you are looking at the articles themselves, with covers, states and how each one is doing. The breadcrumb is always there, so you never lose which level you are on.
- Pan by dragging, zoom about the cursor rather than the centre
- Breadcrumb from landscape → theme → subtheme, always visible
- Article nodes carry cover art, state, visits, leads and days online
It is your landscape, so you can rearrange it
Turn on the pencil and the canvas becomes a mindmap you own. Drag a theme somewhere that makes more sense. Add a subtheme. Rename inline. Merge two themes that turned out to be one, or archive the one that never earned its place. Nothing here is a suggestion you have to live with.
- Add, rename, merge, archive — with the history kept
- Scan proposes; you decide what lands on the map
- Every action is recorded, so you can see how the strategy moved
What you can do on the canvas
Each of these is a real surface in the product, not a roadmap item. The ones that are still being built say so on the pricing page.
Five modes — landscape gaps, trending inside a theme, questions being asked, decaying content, and a named competitor. Each says what it reads before it runs.
See the canvasWhich themes are gaining and which are dying, with rank movement and the article carrying each one.
Pick a node, open the workshop, and every question it asks is scoped to that theme and answered from your Brain first.
See the workshopWhere we have no search-volume provider connected, the figure says directional rather than inventing a number with two decimal places.
A theme with no confirmed knowledge behind it cannot produce an article. The map and the Brain are the same system.
How it actually goes
What people ask about this
Where do the themes come from?
From your Company Brain. A scan reads what you have confirmed about your services, cases, regions and expertise, and proposes territory you can defend. It does not propose a theme it cannot point at a record for — which is why the list is shorter than a keyword tool's, and why the ones on it are actually yours.
Do you show search volume?
Only when a provider is connected, and only labelled as an estimate with its source. Until then the opportunity score is built from your own signals — knowledge depth, commercial link, existing coverage — and it says so on the node. A confident number nobody can trace is worse than an honest range.
Can I add a theme the scan never suggested?
Yes, and you should. The scan reads what is already public about you. The subject you have been meaning to write about for two years is usually not on your website yet, which is exactly why it is worth owning.
What happens on a phone?
The canvas degrades to the list view. A pan-and-zoom mindmap on a 390px screen is a worse tool than a good list, so we ship the good list rather than a canvas you have to apologise for.
See your own Theme canvas before you decide anything.
The scan is free and takes about four minutes. What comes back is your company, structured — not a demo of someone else’s.
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