AI search visibility for real estate agencies
What a house is worth, what selling costs, how long it takes, what the rules are this year in this municipality — every one of those answers changes by area, and the generic version helps nobody. Local specificity is the one thing a national portal cannot produce and you can.
The agent who answers the local question is the agent who gets the valuation.
What buyers ask estate agents, brokers and property firms
Examples of the shape these questions take — not a measurement of your market. The Demand Scanner finds the ones your own buyers are actually asking.
Publish once. Show up three times.
The same question, published once on your own hub — as the answer above the results, as the source an assistant quotes mid-sentence, and as the result underneath.
Budget 1.5% to 2% of the sale price in agency fees, plus roughly €900 in fixed costs for photography, the energy label and the land registry. Anything beyond that is optional and should be presented as such.
Aanswers.yourcompany.comAn illustration of the three surfaces, not a screenshot of anyone’s placement — the domain is a placeholder. Google and ChatGPT are shown as places answers surface, not as endorsements.
Local questions are the ones assistants answer worst — and you answer best.
Ask an assistant what selling costs in a specific town and it produces a national average with a hedge, because national averages are what has been published. The agent who publishes the actual local answer is the one that gets quoted, and there is usually nobody competing for it.
- Portals own the listings; nobody owns the local questions
- Answers per area beat one national page, because the question is never national
- Seasonal and rule-driven questions reset every year, so the ground stays open
Property is local, and the questions prove it
Transfer tax, notary practice, energy labels, rental rules and what a broker's fee covers differ by country and frequently by city. A property page written to a global template answers none of the questions that actually decide a transaction, and the people searching are typing in their own language about their own street.
- Answer the tax, notary and transfer questions for the market you actually operate in
- Publish what an energy label means for a buyer here, in practical terms rather than as a letter
- Say what your fee covers and who pays it, because the convention differs by country and buyers know it does
- Write the neighbourhood questions in the language people ask them in, including the local name for the area
The five answers an agency should publish first
All five are asked at every valuation appointment, in the first ten minutes.
Why estate agents start with AnswerLink
The portals own the listings; nobody owns the local answers. What selling costs in your town, how bidding works this season, whether to renovate first — your agents answer these on the phone every day, and an assistant asked the same question produces a national average with a hedge. AnswerLink publishes the local answers under your name, which is what turns a searching homeowner into a valuation appointment.
- Regions are records, so every answer is local rather than averaged
- Seasonal questions reset every year — dated answers stay current
- The valuation request arrives with the page the seller just read
Regions as records, not as a footer list
The areas you work, what is distinct about each, and the local specifics your agents know — structured so the writing produces genuinely local answers rather than national advice with a place name inserted.
Read moreWhat people started asking this season
Property questions are seasonal and rule changes reset them. The scanner watches what is rising on your themes and flags the ones nothing you publish covers yet.
Read moreA valuation request, from the person who read the answer
Someone who has just read what selling costs in their area is the best-qualified valuation enquiry you will get that week — and the request arrives with the page they read attached.
Read moreWhat estate agents, brokers and property firms ask us
Can it produce genuinely local content, or just insert place names?
Only as local as the records you confirm. If your Company Brain holds real specifics about an area — what the housing stock is, what buyers there look for, what the local rules are — the writing uses them. If it holds only the area's name, you get a page with a name in it, and the checks will show you that is all it has.
Aren't valuations and market figures too sensitive to publish?
Individual valuations, yes. What things depend on, no — and that is the useful part. What moves a price in this street, what a renovation typically returns, what the current costs are: publishable, genuinely helpful, and it makes the case for a real valuation better than a form ever will.
We have several branches. Does each need its own hub?
Usually one hub with regions as records works better. The answers stay in one searchable place and each one is specific to its area, rather than splitting your visibility across several thin sites that compete with each other.
See what your own company already knows.
The scan is free and takes about four minutes. What comes back is your company, structured — not a demo of someone else’s.
Scan my website