AI search visibility for SaaS & software companies
Most of a software purchase happens in tabs you never see: integration checks, security questions, pricing arithmetic, a search for whoever already migrated off the tool you are replacing. AnswerLink turns what your team knows into the answers those tabs are looking for.
By the time a software buyer contacts you, they have already decided. Be readable before that.
What buyers ask software companies selling a product
Examples of the shape these questions take — not a measurement of your market. The Demand Scanner finds the ones your own buyers are actually asking.
Publish once. Show up three times.
The same question, published once on your own hub — as the answer above the results, as the source an assistant quotes mid-sentence, and as the result underneath.
Yes. The importer carries your existing records and their history rather than flattening them into a single snapshot, and a mid-size workspace usually takes about a week — most of which is checking rather than transferring.
Aanswers.yourcompany.comAn illustration of the three surfaces, not a screenshot of anyone’s placement — the domain is a placeholder. Google and ChatGPT are shown as places answers surface, not as endorsements.
Assistants are now part of every software shortlist.
Evaluators no longer read ten vendor sites; they ask an assistant to compare three and read what comes back. That answer is assembled from whatever is publicly written down — release notes, forum threads, a competitor's comparison page. A vendor with no published answers about its own limits is represented in that comparison entirely by other people.
- Comparison questions get asked of assistants before they get asked of you
- An answer page per evaluation question is the format those systems can actually use
- Docs are written for users; the shortlist is decided by people who are not users yet
Selling software across European borders
A software buyer in Munich, Milan and Malmö is evaluating the same product against three different sets of constraints, and the constraint that stops a deal is rarely the feature list. It is where the data sits, which entity signs, whether support exists in their language, and what happens at the end of the contract. Those are answerable questions, and almost nobody publishes the answers.
- Say where data is processed, and name the sub-processors, rather than writing that you take privacy seriously
- Publish prices in euros with the tax convention stated, because a price a buyer has to convert is a price they distrust
- Answer the questions in the language the buyer asks them in, not only the language you sell in
- State which legal entity contracts, and from which country — procurement asks this before anything else
The five answers a software company should publish first
In order of how often they stall a deal. None of these requires new thinking — every one is already answered in calls several times a week.
Why software companies start with AnswerLink
Your team already answers every evaluation question — in demos, in support tickets, in procurement calls. AnswerLink takes those answers out of people's heads, checks them against what you have confirmed, and publishes them where evaluators and assistants actually look. Nothing new has to be invented; it has to be written down once, where it can be found.
- The scan reads your docs, changelog and pricing into records in about four minutes
- Every evaluation answer becomes a page an assistant can quote precisely
- When the product changes, re-read the source and only what changed updates
Your integrations, limits and architecture as records
The scanner reads your docs, changelog and pricing pages into structured records you confirm. What the API allows, what the tiers include, what a migration involves — one place, checked, and reused everywhere the product writes.
Read moreThe evaluation questions, answered on your hub
Grounded in what you have published, so it will not improvise about your limits or your roadmap. The questions it cannot answer are the ones your buyers are stuck on — which is the most useful thing a product marketer can be handed.
Read moreThe same answers inside your own docs
Read your hub's answers over the API and render them where your users already are — the docs site, the in-app help, an internal assistant your support team runs on.
Read moreWhat software companies selling a product ask us
We already have a help centre. Is this the same thing?
No, and the two answer different people. A help centre answers a customer who has already bought and is trying to do something. An answer hub answers the person deciding whether to buy — integration, migration, pricing, security. The overlap is small, and the second audience is the one nobody has written for.
Our product changes every sprint. Won't the answers go stale?
That is exactly why records carry sources and can be re-read. Re-scan the changelog or the docs and it adds only what changed, flagging records that no longer match rather than silently overwriting them. A stale limit published under your own name is worse than no page.
Can we keep this on our own domain?
Yes — answers.yourcompany.com, with one DNS record. That matters more for software than for most sectors, because a large part of the audience arrives from an assistant or a search result and the domain is the only signal of who is speaking.
See what your own company already knows.
The scan is free and takes about four minutes. What comes back is your company, structured — not a demo of someone else’s.
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