A small team in Nistelrode, building the thing we needed ourselves
AnswerLink grew out of M7 Branding & Design, where we spent years making companies findable and watched search change under our feet. It is built, sold and supported by six people.
For years the work at M7 was the same: understand what a company actually knows, and make it findable. Then search stopped being a list of links. Assistants started reading pages and quoting one paragraph, and most of what companies published gave them nothing to quote.
The companies that kept being found had written down what they knew, plainly, one question at a time, on their own domain. That is not a marketing technique. It is an editorial habit, and almost nobody has the time for it.
AnswerLink is that habit as a product. It reads what a company has already written, asks the questions a market is asking, and writes the answers from what the company has confirmed — on a hub the company owns. We run our own company on it, which is the only honest way to sell it.
Built by people who use it themselves
Six people in Nistelrode. The product is written, sold and supported by the same team.
Runs AnswerLink and M7 Branding & Design, and answers the questions on our own hub himself.
Builds the product and the way it is read by search engines and assistants.
Builds the product and keeps the structure of every published page quotable.
Helps companies get their first answers live, and stays on hand afterwards.
Marketing, onboarding and the questions that come in by mail and WhatsApp.
Marketing, content and support for the companies on AnswerLink.
Hubs that are live, and hubs on the way
Companies with a workspace. A hub marked live is public today; the others are being built and go live in the coming period.
No figures, no quotes. We publish what a customer's hub measures only once it has measured something, and only with their say-so.
A free scan of your own site: one visibility reading, eight checks, and what each one becomes once your answers are published.