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Analytics

What each answer did. Nothing estimated to flatter you.

Visits, reads, downloads, leads and crawler traffic — kept in separate columns, each labelled with how it was measured. Where something cannot be measured, the tile says so instead of inventing a number.

People and crawlers apartA thousand GPTBot hits are not an audience. Machine traffic gets its own line, always.
Provenance on every figureMeasured, platform-reported or observed — each number says which it is.
Unknown says unknownNobody publishes how often an assistant quotes you. So that tile says 'not measured', not a guess.

A dashboard you can repeat out loud in a board meeting without checking the footnotes first.

01Separation

Ten categories that refuse to blend

Qualified visits, engaged reads, downloads, leads, crawler hits, AI referrals — each its own line, because a single 'traffic' number that mixes people with bots is how companies convince themselves a dying page is fine.

  • Human and machine traffic never share an axis
  • AI referrals counted only from identifiable referrers
  • Engagement measured on reading, not on loading
02Movement

The board, not the archive

Which themes are gaining, which are dying, and which article carries each one — rank movement read like a market board, so a quarter's strategy review takes minutes instead of an export.

  • Rank movement per theme with the page behind it
  • Decay flagged before a page has quietly died
  • Every movement links back to its node on the canvas
03Consequence

Numbers that change what gets written next

Analytics here is not a report you glance at — it feeds the system. Pages that earn attention push their subjects up; questions that convert become the questions the next page answers; themes that never move stop taking your time.

  • Performance flows back into theme priority
  • Lead questions feed the writing queue
  • Crawler patterns show which engines are actually reading you
Start to finish

How it actually goes

01PublishMeasurement starts the moment a page is live.
02Read the categoriesPeople, machines and leads, kept apart.
03Watch the boardGaining and dying themes, at a glance.
04Let it steerWhat performed decides what deserves time.
Straight answers

What people ask about this

Why does the AI-referrals tile sometimes say 'not measured'?

Because sometimes it is not measurable. Assistants do not publish how often they cite you; we count referrals only when a visit arrives with an identifiable AI referrer. When that is all we can honestly say, the tile says exactly that.

Do you track my visitors across the web?

No. Measurement is first-party, on your hub, without third-party trackers. The hub sets no cookies for anonymous visitors — it counts reading behaviour, not people's browsing lives.

Can I get the raw numbers out?

Yes — export from the interface, or pull the same figures over the API into your own reporting. The categories stay separated in the export too; we will not blend them on the way out.

Every question people ask us

See your own numbers, honest before you decide anything.

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