What can honestly be counted when the answer is read inside an assistant and no click ever arrives.
A one-page reporting structure that survives a sceptical question, using only figures that can be traced to a source.
Five patterns in Search Console that indicate an answer is being given before the click, and what each one should change.
AI crawlers can be a large share of requests to a knowledge site. How to separate them, what they tell you, and why they must never be counted as visits.
How to account for influence that never produces a session, without inventing a number to put in the model.
Four things that can honestly be measured about your presence in AI answers, and the popular figures that cannot be obtained at all.