Getting what a company already knows out of inboxes and calls and onto a page that answers it once.
The difference is not whether a model was involved. It is whether the page contains anything only your company could have said.
What actually needs checking when a company uses AI to help write its published answers, from a European data protection point of view.
Experience, expertise, authority and trust, translated into things a European company can actually publish and verify.
Which languages to publish in, how to handle a market where buyers search in two, and the hreflang mistakes that cost the most.
When a machine compresses your page into two sentences, some writing survives intact and some becomes wrong. The difference is learnable.
The highest-intent content a company owns is already written, in sent items. A method for getting it out and onto your own domain.